How Do I Become a Web Strategist?

Jennifer Leigh

Web strategies are used by organizations to determine the direction that a company will go with its web presence. This is a type of marketing that makes use of such elements as websites, social media and mobile applications for a variety of organizations. In order to become a web strategist it is usually necessary to obtain business and marketing training as well as have a solid understanding of web development procedures. This position requires creative, yet logical people who can develop strategies for organizations in the long and short term.

Web strategies are used by organizations to determine the direction that a company will go with its web presence.
Web strategies are used by organizations to determine the direction that a company will go with its web presence.

In order to become a web strategist it is usually necessary to obtain at least a bachelor's degree in business or marketing. In addition, computer classes related to web design and technology are also helpful. Certain positions in the field, such as in management, require a master's in business administration (MBA) degree. As it becomes more common to become a web strategist programs are becoming available that focus directly on utilizing the web in business.

As a student, it is important to maximize opportunities for success in the field by obtaining an internship. An internship provides the opportunity to work with web strategists to better understand what they do, as well as providing valuable contacts in the field. When looking for a job it is helpful to already have some work experience, which an internship provides, as well as professional job references.

Become a web strategist by using creative skills as well as a logical business-oriented mind. Web strategists need to be able to plan both short and long term strategies related to the use of the web in an organization. This involves thinking about the best ways to market an organization to its customers, clients, investors and the public. As this is a very competitive field, however, it is important to find creative ways to do this. People with a creative streak in addition to being knowledgeable about business practices are often best suited for these jobs.

It can be possible to become a web strategist by working in a variety of organizations and marketing firms. There are many companies available that focus specifically on developing web strategies for others, while other organizations hire people in-house to do this job. Freelance positions are also available, in which individuals are individual consultants to a variety of companies. Building a good portfolio of past work can also be important to show to prospective clients and employers.

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