How Can I Choose the Best Network Marketing Opportunities?

Lainie Petersen

When evaluating network marketing opportunities, you should look for a company that sells products that interest you, that provides good support to its distributors, and that offers the opportunity to earn a decent income through both retail sales as well as developing a distributor group. It is also a good idea to investigate the stability of the company and to choose a sponsor whom you feel comfortable with and who has had some measure of success in the company himself. Before committing to a company or sponsor, take the time to evaluate several network marketing opportunities. After you choose a company or companies that you are interested in working with, interview several sponsors before choosing your upline.

Businessman giving a thumbs-up
Businessman giving a thumbs-up

Your chances of success in network marketing depend in part on your ability to sell your company's product to both retail customers as well as potential distributor recruits, so it is a good idea to find a company that offers products that you are genuinely excited about. One option for speeding up your research into network marketing opportunities is to decide to limit your investigation to companies that sell products of a certain type. For example, if you very much like cooking, you may wish to consider working only with companies that sell cookware or food products. Similarly, if you are interested in nutrition, you may want to look at network marketing companies that offer nutritional supplements and other health care products.

Do some research into network marketing companies that offer the products that you like and you feel that you can sell. If they are publicly traded, doing research on their finances is typically easy, as all this information must be open to public inspection. Researching a privately held company can be more difficult, but you may be able to search online for press stories about the company. You may also wish to only work with a company that has been in business for several years, as start-ups have a high rate of failure. Ask about the type of support the company offers to distributors, including access to ready-made websites with e-commerce capabilities.

As you continue your evaluation of network marketing opportunities, take the time to talk to current distributors about their experiences. This is a good way to choose a potential sponsor. If you are uncomfortable with a sponsor, thank them politely for their time and move on. Be sure to consider all aspects of an opportunity prior to committing to it in order to avoid wasting your time and money on an opportunity that is a bad fit or doesn't work out.

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Discussion Comments


@nony - Goods leads are the secret to success in any business, and this is especially true in network marketing. I’d recommend that newcomers buy leads from established companies. Once you succeed with that, you can pass new leads to your downline as a reward for a job well done.


@nony – I couldn’t agree with you more. Anyone who is looking for the best network marketing products should stay away from the “hot” new things that come along and promise to sell themselves—you know, recycled stuff like that berry juice that claims to work miracles. Instead, look at the reputation of the company behind the products. You want companies that have been around awhile. They’ll stand by their products and their distributors. Despite what you hear, “ground floor” opportunities don’t always pay the best.

Understand the company’s pay plans as well. For part-timers you’ll probably use the “binary” structure which allows you to sign up one person under you. This lets you focus on really developing the relationship and expanding the sales funnel instead of always looking for someone new to recruit.


I can’t stress how important it is to stay focused if you want to achieve network marketing success. Focusing in on one product line that excites you is definitely a good idea. You’ll be able to bring passion to the product and your downline will feel that excitement.

In the MLM business we see so many newcomers who hop from one company to another. In the industry we call them “hoppers” or “junkies.” They have no commitment. They just chase the latest fad, thinking a hot new product will give them success. The reality is that success in this kind of work comes from passion, focus and diligence—in other words, the same things that bring success in any industry. If people would realize that they wouldn’t burn out so quickly.

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