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What is Mobile Billboard Advertising?

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  • Written By: Malcolm Tatum
  • Edited By: Bronwyn Harris
  • Last Modified Date: 02 December 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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Mobile billboards are devices that expand on the concept of roadside billboards as a means of advertising various goods and services. Mobile billboard advertising involves the strategic use of moving vehicles to promote different products to a wider range of potential clients. Rather than relying on consumers to pass a stationary billboard posted along a highway, the mobile billboard ad is constantly moving over roadways and hopefully introducing the advertised products to consumers who may never have seen the ad otherwise.

There are several different types of vehicles that can be employed with mobile billboard advertising. The use of side panels on long trailers commonly utilized by trucking firms are often ideal ways to advertise products anywhere that the truck may travel. In like manner, buses can also sport advertising intended for consumers residing in any area where the bus makes routine trips. Today, it is even possible for individuals to earn money by allowing advertisers to feature advertising on a private vehicle, such as the family car.

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Mobile billboard advertising essentially takes two approaches to the promotional task. The first approach calls for either painting the side panels of trucks or other vehicles with advertising. This effect is somewhat static, not unlike the effect achieved by posting signs in store windows or on large billboards. However, the difference is that this type of advertising can be read easily by the passengers in other vehicles on the road, as well as anyone who comes into the vicinity of a parking lot where the vehicle is temporally located.

However, mobile billboard advertising does not have to rely on the application of a static ad to the sides of the vehicle. Today, there are also high-tech options that help to enhance the look of mobile ads and broaden their appeal. Some of these approaches include the installation of backlit signs that are controlled remotely, making it possible to alternate several different ads within a specified period of time. The signs may be mounted to the roof of the vehicle, such as in the case of a car, or mounted onto the sides of a truck, allowing consumers to view the ads as the truck passes by.

While truckside advertising is usually considered the oldest form of mobile billboard advertising, these newer approaches have made it possible to expand on the variety of usage of this type of advertising tool. Over time, it is probable that more enhancements will be made that make this approach even more appealing, both in terms of appearance to consumers, and in cost-effectiveness to advertisers.

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