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What is eMarketing?

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  • Written By: Margo Upson
  • Edited By: Bronwyn Harris
  • Last Modified Date: 02 December 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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When the majority of the world's population with disposable income gained access to the internet, marketing changed forever. Electronic marketing, or eMarketing, became one of the best tools that a business could use to reach potential customers and make sales. Online marketing and internet marketing are other names for the same practice of doing business on the internet, but they all mean the same thing: using the internet to attract and keep customers, and for the purpose of developing a brand.

There is a marketing principle that states "fish where the fish are." With a vast majority of the world on the internet, it makes sense to market a business where the potential customers spend most of their time. EMarketing allows businesses to easily find potential customers that might have a special interest in their product. For example, a business that sells specialty cookware can find a huge population of people all over the world who might be interested in their product just by searching for them. The business can then pay to have their ads places on the websites where those potential customers spend their time.

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EMarketing is a very cost-effective way to make sales and build a business. The ROI, or return on investment, for a well-implemented ad on the internet can far outperform a similarly priced ad in other revenues, such as print or on television. Spending a few hundred dollars on an ad, which has the potential of being seen by thousands, if not millions, of potential clients is one of the best cost-effective ways to build a business.

With the right skills, eMarketing can be very simple to do for very little money. Designing an ad campaign, buying ads space on relevant sites, or even using an ad company to place your ads, has never been easier. A company needs a strong website, with great content, and a blog to keep people coming back for more. Search engine optimization can help make a business's website more accessible from search engines. Email lists, newsletters, and direct marketing delivered to email addresses can also improve sales, and are easy to set up.

Unlike other marketing techniques, eMarketing allows customers the opportunity to purchase goods and services from anywhere in the world, at any time of day, and any day of the year. If a customer sees an ad for a product they want, they have the ability to go to the site to purchase it, and have it bought and paid for within a few minutes. No other form of advertising offers this kind of results, which is why eMarketing is so unique, and so successful. It allows companies to target their advertisements to interested groups of people, and make sales, in a way that has never before been possible.

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