Category: 

What is an Internet Marketing Consultant?

Article Details
  • Written By: Margo Upson
  • Edited By: Bronwyn Harris
  • Last Modified Date: 10 August 2017
  • Copyright Protected:
    2003-2017
    Conjecture Corporation
  • Print this Article

The majority of companies have web pages to sell their products or services. Increasing the traffic, or page views, that the website gets is important to improving a company’s profits. If more people see the site, more people will buy from the site. Increasing the traffic to a website through specific strategies is called internet marketing, and it is becoming one of the fastest growing career fields in the United States.

An internet marketing consultant meets with the owners of a company to discuss their personal goals for their website. These goals may include increased profits, improved credibility, and better page rank from search engines. These goals are then used to develop an internet marketing plan. This plan will include several methods to build traffic and increase the popularity of the site. The consultant will then help the company to carry out the plan by providing relevant tools and resources.

Ad

There are four main ways that an internet marketing consultant can help a company to build their web page traffic: search engine optimization (SEO), content creation, link building, and social marketing. SEO and content creation work together, using keywords to increase the likelihood that a website will be found and given a high rank by search engines. Link building is done by encouraging other relevant websites to provide links over to the company’s page. Social marketing is done by letting others know about the company, and what they have to offer. This is done through helping a company set up a blog, becoming active in online communities, and viral marketing.

Another service that may be offered by an internet marketing consultant is training and education. Many consultants offer individual or group courses. These courses can help participants to learn how to use internet marketing strategies to improve their websites. This is a great option for businesses or individuals with a small website who would rather learn how to market their site themselves, instead of paying someone else to do it.

Internet marketing consultants usually have several years of experience in the field of internet marketing. Many have degrees in business or marketing. A consultant may work as part of a larger company or on their own. Some work in offices and some work from their homes. Consultants may offer several types of internet marketing services, or they may specialize in just one or two areas of the field. An internet marketing consultant has both the knowledge and experience to take an average website and turn it into a money-making investment for companies who are interested in watching their profits grow.

Ad

Recommended

Discuss this Article

Post your comments

Post Anonymously

Login

username
password
forgot password?

Register

username
password
confirm
email