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A video bundle is a marketing tool that offers numerous videos for a price that is less than the price that customers would pay if they were to purchase the videos separately. While the customer is being offered a discount, the retailer is looking to make a larger volume in sales. Popular online media retailers as well as traditional stores often use video bundles in their marketing strategies. In stores, the video bundles may be advertised on posters and the videos that are being sold together may already be arranged in a package.
Normally, video bundles include movies that have similar themes or star the same actors. If you were to browse romantic comedies, for example, you might see a video bundle that includes 50 First Dates, Along Came Polly, and While You Were Sleeping. If you were to browse for movies that star Tom Hanks, you may find a video bundle that includes That Thing You Do, Sleepless in Seattle, and Castaway.
Video bundles may also include movies that are all from the same series. For example, you may find video bundles that offer all of the Die Hard movies for one price. The same is true for series such as Jaws and the Harry Potter movies.
While videos are often bundled for purchase, they may also be bundled for rental. Some online retailers offer video downloads that expire after a certain amount of time so that they function as rentals. Such retailers sometimes promote rental bundles that are packaged just like the bundles that can be purchased for indefinite use.
Bundling is a marketing tool that applies to forms of media other than just movies. It is common for book retailers to offer bundles of multiple titles by the same author. Books may also be bundled according to content or theme. Games are also sometimes bundled. A game bundle, for example, might include two or more similar games. Other types of media that are sometimes bundled are music, e-books, and magazine subscriptions.
All types of media bundles function in the same manner. Effectively, they are discounts for spending more money on more goods. They are strategically arranged, however, to cater to specific interests.