The neonatal ICU nurses in our area got a lot of good exposure when a local news anchor delivered twin girls at, I think about 25 or 26 weeks. One of the girls died just about four hours after she was born. The other daughter is doing very well.
The TV station had ongoing reports about the mom and her daughter, and how the NICU worked. The mom later started a fund in her other daughter's memory to help raise money to buy necessary equipment for the NICU, and it has been a real success. So people around here know about NICU nurses and how hard they work, and how much of themselves they give to their patients.
I could be an OB nurse, but I couldn't stay in the NICU. I'd burn out in a week.