@Ana1234 - The education part of that is really important, particularly when it comes to craft goods. I worked overseas for a while and one of the things I realized is that many craftspeople don't know how to sell to a market where people are used to consistent quality.
They are used to selling utilitarian items and think that good enough, is always going to be good enough and it doesn't matter if the seam is completely straight on that blanket or that one carved whistle has a hole and the other doesn't.
But if you're selling to a Western market, in bulk, you have to be able to give them a consistent quality of goods, which means that every item has to come up to a particular standard.
In fair trade fashion, for example, you have to be able to make a dozen shirts that are all the same, or the place selling them won't be able to advertise them or price them and so forth. Education in business practices can help to overcome this kind of ignorance.