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What does a Marketing Writer do?

Article Details
  • Written By: Felicia Dye
  • Edited By: Heather Bailey
  • Last Modified Date: 13 February 2017
  • Copyright Protected:
    2003-2017
    Conjecture Corporation
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Marketing is a process that is used to attract potential clients to a business’ products or services. A marketing writer is a professional who effectively uses words to facilitate this process. Marketing writers may be involved in producing a wide range of materials, including press releases, blogs, and sales materials.

To begin with, for many companies, their Internet presence is becoming or is already a very important part of their business. Company websites are commonly used resources for identifying businesses, their products, and their services. Marketing writers commonly write press releases that are placed in newspapers or magazines to introduce a company, its products and services, or an event.

Sales materials such as brochures, pamphlets, and sales scripts are resources commonly used by a company’s sales team. Members of the sales team often familiarize themselves with these materials to an extent that makes them seem natural. It is often a marketing writer, however, who has written these materials.

Many people underestimate the role a marketing writer can play in a company’s success. The skill required for such writing is also commonly underestimated. With a professional marketing writer’s skill, a business can expect to achieve goals such as an increase in sales, the successful execution of a concentrated marketing campaign, and a positive image among a potential client base.

To be a marketing writer requires several types of knowledge. First, this job requires a person to be an effective communicator. Since her specialty is text, she must know how to effectively communicate in the written form. A marketing writer is a person with outstanding writing skills. One of the most important reasons why this is necessary is because her writing is generally produced for potential clients. In many cases, these are people who are not acquainted with a business or what it has to offer, so the marketing materials they encounter represent their first impression.

Despite what may be taught in schools, writing is not static. Language evolves and it is affected by factors such as location and life experience. A marketing writer not only needs to write well, she also needs to write effectively. This requires her to understand the language that will get her purpose across in the tone that best suits her clients.

To effectively communicate, a marketing writer must understand what she is writing about. This is one type of writing where lack of knowledge can easily be identified. That lack of knowledge can be detrimental to a company’s efforts. Many marketing writers work full time or long term with a single company. This is not always necessary but it is indicative of the type of commitment often necessary for a person in this profession.

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