What Are the Different Types of Online Business Analysis?

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  • Written By: Osmand Vitez
  • Edited By: PJP Schroeder
  • Last Modified Date: 14 March 2018
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Online business analysis is a method a company can use to gather information about another business, often a competitor. An individual can also use this process for a data-gathering procedure to learn about a company and its many operations. The different types of online business analyses include financial, reputation or brand name recognition, and discovery. These analysis activities look at a company’s financial health, reputation among consumers, and business processes. The information for each research type may be in the same place, though at slightly different locations within the one place.

Financial online business analysis is typically best done by visiting a financial services website. Publicly held companies often have copious financial information on websites that investors use to make decisions. Individuals can use these websites to learn about financial trends and other history related to the business. The most common bits of information here are financial statements and other computations related to the health of a company’s stock and other operations. Calling the company may help fill in the cracks discovered from information seen on financial service websites.


Individuals may decide to conduct a bit more wide-ranging analysis by looking at a company’s reputation. Online business analysis here can help an individual review many different sources for information on a company’s reputation. In some cases, individuals may already have a preconceived notion as to the company’s reputation. This online business analysis can either confirm or alter the individual’s position on a company’s reputation. Other times, the analysis can lead to information on the brand recognition strategies a company uses to permeate its goods or services in the market.

Some individuals may simply conduct online business analyses in order to learn about a company that may be new to the market. This initial research can help an individual learn about a company to understand its goods and services or other activities in which the company engages. This process does not necessarily mean the company is new to the market; it simply means that an individual wants to learn more about the company for some purpose. Other businesses may conduct this type of analysis but most often for the purpose of determining the viability of the other company. The business conducting research may find the other company may be a potential vendor for needed resources or a potential competitor for certain segments in the market environment.



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