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What Are the Different Methods of QR Code Management?

Article Details
  • Written By: G. Wiesen
  • Edited By: Shereen Skola
  • Last Modified Date: 23 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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The creation of Quick Response (QR) codes is fairly simple, but different QR code management techniques can be used to keep them maintained and easy to use. Two major aspects of this type of management are organization and tracking, and different methods can be used for each. Organization of QR codes often relies upon labeling and a digital filing system, so that a company or advertising manager can find and use the proper one quickly. QR code management frequently includes usage tracking as well, which allows a company to determine how often certain ones are scanned and used.

Proper QR code management is important as it can allow these images to be used and developed much more effectively. A QR code is essentially a bar code, represented by a square graphic, which can be scan and read by different devices. They can contain many types of information and are used to relay contact information, promote new products, and otherwise drive an advertising campaign.

One of the most common methods of QR code management is the use of a filing or organizational system. There are manager programs that can be used to create and organize codes for a company. This allows an advertising manager or other individual responsible for handling QR codes at a company to create and label them for further use. Simply looking at these images does not always provide much information about them, so they can be difficult to store and use properly.

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A managing program allows someone to label codes and easily review the data stored in them afterward. This type of QR code management is important for ensuring that they are used again properly. Without such methods, a company could easily use the wrong one for advertising, which can create confusion and diminish the effectiveness of them.

Another common method of QR code management is the use of software or an online service that provides ongoing and updated tracking of usage. These programs can determine how often a code is scanned by someone to provide statistics on use and effectiveness for an advertiser. This type of QR code management allows an advertiser to better understand where they are being used effectively and determine ways to increase exposure in various areas.

A combination of these QR code management methods is often used to ensure an advertising campaign is as effective as possible. Programs can be used to organize and store codes, while also tracking information on when each one is used and how often it is scanned. This allows an advertiser to continue using the most effective codes, and make changes as necessary to older ones. As new ones are introduced, their use is tracked and this data allows an advertiser to adjust to new trends and better reach customers.

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