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What are the Best Tips for Client Retention?

Article Details
  • Written By: Ryan Russell
  • Edited By: Lauren Fritsky
  • Last Modified Date: 07 September 2017
  • Copyright Protected:
    2003-2017
    Conjecture Corporation
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Adhering to tips for client retention is important for the long-term profitability of any company. Clients who have used a company for a long time tend to do so because they are satisfied with their experience. In addition, they are typically more willing to pay for extra services that a company might offer. Returning clients can be counted on to refer friends and family to their business of choice.

One important tip for client retention is to market to current clients. Customers who already have a working relationship with a company are more likely to buy from them again. Complimentary products should be recommended if they fit the customer's buying pattern. Companies should contact their clients routinely to update them on new deals, special offers and new product launches.

Another essential tip for client retention is to maintain a personal and friendly relationship with each customer. Businesses should strive to know more about each customer and their habits. This shows them that they are cared for and seen as human beings rather than faceless consumers. Creating small talk and inquiring about the customer's day are great ways to build rapport. Customers should feel at home when they interact with their company of choice.

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Companies who deliver excellent customer service are following yet another another good tip for client retention. Businesses should go out of their way to answer customer's questions and concerns. If a complication arises with a product or service, the situation should be remedied as quickly as possible. Customer support should be available to clients throughout the work week. Clients are more likely to stick around if they know they can get help when they need it.

Businesses can keep clients around by rewarding them based on how loyal they have been to the company. Companies should consider giving special discounts or benefits to clients who have continually purchased from them. A bonus point system is a good idea to reward customers every time they make a purchase. Bonus points can be used to provide prizes or savings to clients. This is a useful way to drive home the point that the client's continued business is highly valued.

Companies should not hesitate to share useful information with clients when applicable. They can recommend products or services to customers that another company sells, for instance. This kind of helpfulness can go a long way in gaining a client's trust and respect.

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