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How does Network Marketing Prospecting Work?

Article Details
  • Written By: Tess C. Taylor
  • Edited By: W. Everett
  • Last Modified Date: 11 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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For network marketing to succeed, an active network marketing prospecting strategy must be in process at all times. Network marketing relies on continually prospecting for fresh leads and new recruits in order to increase earnings and expand the circle of influence. How this works depends on the type of network marketing program used, the types of prospects sought, and medium used to conduct network marketing prospecting in general.

Network marketing strategies include getting information out to a wide network of people in order to convince others to start a home business. In order to build a network effectively, network marketing prospecting must take place on a daily basis to get more possible recruits and bring more network marketers on board. Marketing prospecting may be handled in a variety of ways to reach maximum numbers of interested parties and each method is based on the type of opportunity being offered.

Established network marketing companies generally offer participants a proven method of prospecting for others who want to own a home-based business and earn more money. Network marketers may employ prospecting strategies that have been successful for other network marketing professionals. Some examples of network marketing prospecting activities include buying leads, cold calling, online networking, encouraging network referrals, and holding seminars about the business opportunity.

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The types of network marketing prospecting activities are dictated by the unique types of business opportunities themselves. Many network marketing schemes are direct sales-oriented so the network marketing strategy is to find others who are interested in home businesses that involve direct sales. Other opportunities involve gathering affiliates to increase website earnings, so those who are interested in online commerce are the likely recruits.

The platforms most likely used for network marketing prospecting will include the Internet, which will include emails, websites, forums and webinars; telephone; and direct-mail campaigns. Whether network marketing works using these mediums depends on where target prospects gather and what attracts them to new business opportunities. By using established sales and marketing strategies, network marketers can effectively prospect for new participants and increase the network over time and practice.

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