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How Do I Make Money with Online Advertising?

Article Details
  • Written By: D. Nelson
  • Edited By: M. C. Hughes
  • Last Modified Date: 26 November 2016
  • Copyright Protected:
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    Conjecture Corporation
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One way to make money with online advertising is to post others' advertisements on your own web page or blog. In one model, advertisers might pay you a fee for advertising space. Another model is pay-per-click, in which you receive payment each time one of your viewers clicks on an advertiser's link. It is also possible to make money with online advertising by marketing your own products or services. In this model, it is important that you post your advertisements on web sites where there are sure to be thousands of hits by people in your target demographic.

If you would like to make money with online advertising by posting advertisements on your own site, you should decide how you take advertisers. For example, many people choose to use advertising programs. In these models, you don't get to choose which advertisements are seen on your site. Instead, the advertisements viewers see are based on their personal Internet histories.

It is also possible only to sell advertising space to certain companies. For example, if you are the owner of a serious art blog, you might only want advertisements that are from legitimate organizations or which match a certain aesthetic to appear on your page. When this is the case, you should have contact information and rates available on your site.

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People who make money with online advertising often worry that ads might negatively impact the appearances of their pages. If you have a professional website with a loyal readership, you don't want to lose fans because of unsightly advertisements. Have your web designer make space for advertisements on the bottom and sides of your site. Ideally, you want readers to pay attention to ads without being distracted by them.

If you are marketing your own products or services, you have two primary options for lucrative advertising. A common way to make money with online advertising is to pay to have your advertisements appear on other web pages. If you approach websites directly, make sure you choose sites that appeal to consumers who are in your target demographic. For example, if you sell mostly to young professionals who spend money on software, advertise on sites that appeal to professionals who follow technology.

Another method is to create your own blogs and websites. These act as advertisements, though you might find it difficult at first to draw visitors. One way to get people to your site is to hire a consultant who can help you to appear in search engine results. Another way is to establish yourself as an expert in your field so that Internet uses seek out your website for information.

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