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How do I get the Best Real Time Analytics?

Article Details
  • Written By: Tess C. Taylor
  • Edited By: Bronwyn Harris
  • Last Modified Date: 28 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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If you own a website, for business or personal use, then you know having optimal content and a way to measure real time analytics is vital to increasing the number of consumers who visit your website on a daily basis, also known as Internet traffic. In addition to making sure your website is user-friendly and full of excellent content, you can carefully watch to see where this traffic is coming from, how long people stay on your website and what they do when they are there. This is called real time analytics and the concept is the focus of many website owners, Internet marketers and e-commerce firms. Real time analytics can influence the operational and strategic business decisions that millions of organizations make every day in order to maximize their online marketing efforts to bring in additional revenues.

In order to get the best real time analytics, websites must be loaded with superior content in the form of written text, graphics, and videos that draw the viewer in and encourage them to stick around for more than a few seconds. Since the average consumer spends as little as thirty seconds on a website, this is critical to the success of converting traffic to customers. Generally, websites are maximized for content through the services of web developers, content managers and marketing professionals to ensure analytics are taken advantage of.

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If you are looking for ways to measure the real time analytics for a website, there are many ways to accomplish this. You can easily improve the appeal of your website by spending time analyzing its performance either from an objective standpoint or by hiring the services of an outside website analytics service company. Each website host and many of the major search engines provide real time analytics tools for free which can be used to monitor the website for performance, and track the kinds of organic traffic coming in and how well marketing campaigns or web updates are working.

Another way to get the best real time analytics is by installing a real time data analysis application on your website to track changes that occur in real time. This application can be provided by an outside firm that specializes in helping websites improve traffic and conversions, or you can use one of many free or low cost options to accomplish this easily. Run daily reports to find patterns in web traffic history, where website visitors are originating, how much of this is unique and what updates to the website correspond with peaks in this traffic.

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