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How Do I Encourage Word of Mouth?

Article Details
  • Written By: N. Madison
  • Edited By: Jenn Walker
  • Last Modified Date: 01 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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There are a few different methods you may find helpful for encouraging word of mouth advertising. You might find asking for referrals, for example, a simple but effective way of encouraging others to help spread the word about your business. You may also use incentives for this purpose. Additionally, you can work to learn what makes your customers want to talk about your business and then focus on giving them more of the same to discuss.

One of the simplest ways to encourage word of mouth is also one that many people overlook, perhaps because it is so simple. Many company owners never think to ask their customers to tell others about them, but this can prove a good way to get others involved in spreading the word. This is due to the fact that some customers may feel well pleased with the products or services a company offers but never think to help by telling others about the company. When company owners request referrals, it lets customers know of a way to help the company succeed, and they may begin to recommend the company's products and services to friends, family members, and acquaintances.

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Another way to encourage word of mouth advertising is to learn what makes your customers want to talk about your business and how you can encourage them to talk about it even more. Once you understand what will make your customers more likely to talk about your business, you can then make an effort to give them more to share. If, for example, your customers like to share when they have a good customer service experience, you may work to improve your company in this area. On the other hand, if your customers like to share new and interesting information or discuss innovative products and services, you can work to give them more to discuss in these areas.

Sometimes incentives are also useful for encouraging word of mouth advertising, and there are many different types of incentives you can choose to offer. For example, you could choose to offer your customers a discount or a gift based on the number of potential customers they refer to you. Often, a gift that is related to the type of products and services you offer makes a good choice. You might even find that monetary gifts or gift cards work well as incentives for word of mouth advertising.

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