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How Do I Develop Creative Online Advertising?

Article Details
  • Written By: Kristie Lorette
  • Edited By: O. Wallace
  • Last Modified Date: 11 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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In order to develop creative online advertising, you first have to spend some time planning out your advertising campaign. You should start by getting to know everything you can about the target market you are trying to reach, where large pools of these people linger online and what your options are for reaching them online. Finally, you want to employ the creative professionals you need to actually put the creative online advertising campaign together.

Your first step to develop creative online advertising is to get to know the specific types of people you are trying to reach with your campaign. For example, if your advertising campaign is to promote baby slings, then your target market includes moms, dads, parents and grandparents. You can get even more specific, which allows you to get even more creative with your online advertising campaigns. For example, your campaign may involve promoting organic baby slings, which is an entirely narrowed down market. After all, you cannot create an creative online advertising campaign if you do not know who you are speaking to in the first place.

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Once you know the group of pool you want to reach, then you have to figure out where you can find large groups of these people online. If you are selling organic baby slings, there are websites that sell organic baby gear. There are newsletters that go out to the subscribers of these types of sites. There are parent forums with specific topics on organic baby products. These are all places you want to consider to place your ad.

Next, you need to look at each medium where you intend on putting your creative online advertising to see what your options are. For example, a website may allow you to place a banner or button with a graphic that then links directly to the product you are selling. Text ads are another option. If you are placing an ad in an online newsletter, the editor may write up a review about your product, allow you to write an article about the benefits of organic baby slings and include a link to your site, or permit you to place a text or banner ad in its online newsletter.

Then you need to work with your graphic designer to come up with a catchy headline or a special discount to catch the attention of your prospective customers. What you choose goes back to the importance of knowing your audience.

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