How Do I Choose the Best Trademark Services?

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  • Written By: Malcolm Tatum
  • Edited By: Bronwyn Harris
  • Last Modified Date: 27 April 2020
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Making sure your business trademarks are properly registered and protected from unauthorized use is very important to the ongoing success of your company. In order to manage this task effectively, finding the right trademark services is very important. When evaluating different services, it is important to make sure they have the legal skills necessary to protect your interests, the research capabilities to make sure that the trademarks you are seeking are possible, and the resources needed to make sure your trademarks are in full compliance with current governmental regulations.

One of the first questions to ask when considering different trademark services is how knowledgeable each service is in their field of expertise. Ideally, you want to deal with a service that has a solid track record of successfully researching and registering trademarks on behalf of their clients, and in protecting those trademarks if the need should arise. This means that the trademark services you consider should have a viable means of identifying trademark violations and being able to take aggressive action on your behalf if a violation is identified.

Most trademark services will involve access to trademark attorneys who are well-versed in local and national laws regarding trademarks. In the event that your company operation is seeking trademark protection that is international in scope, then you also want to deal with a service who has a legal team capable of researching and protecting your interests anywhere in the world. Accomplishing this task requires a working knowledge of trademark laws across the globe, and the ability to identify any obstacles that could impede protecting the use of those trademarks in any given country.

Cost will also be a factor when considering different trademark services. While you do want to keep your expenses within reason, keep in mind that the lowest bidder for your business may not be in your best interests over the long term. Always make it a point to find out what you get for your money in terms of expertise and experience, the level of support you can reasonably anticipate, and what type of ancillary services are available at additional costs. You may find that services considered part of the basic package with one provider may be considered ancillary by another, meaning your costs may over time be sufficiently higher with the provider who appears to be cheaper on the front end. Since the idea is to protect your trademarks, place more emphasis on support and less on the total cost.


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