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How Do I Choose the Best Strategic Marketing Solutions?

Article Details
  • Written By: Kristie Lorette
  • Edited By: O. Wallace
  • Last Modified Date: 15 November 2014
  • Copyright Protected:
    2003-2014
    Conjecture Corporation
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To choose the best strategic marketing solutions, you first have to know who your audience is and all of their needs. You then have to conduct an immense amount of research to know how to reach and speak to these audiences and the marketing solutions that are available to you. Typically, the best way to choose strategic marketing solutions is to put your research into a written format that you can use as a guide to organize your research and carry out your plan.

Your first step in choosing strategic marketing solutions is to identify your audience. You need to know in great detail who the people are that are most likely to buy the products or services you are selling. This information should include age groups, income levels and even neighborhoods or regions of the country where large pools of your ideal customers are lurking.

For example, if your product is a baby sling, then your broad audience is parents. As you start to narrow down your audience description, you realize that those most likely to use your modern and stylish slings are moms aged 25-40. These are on-the-go moms, so they are taking their kids to outings, on play dates, and to mommy and me groups. Through your research, you may find that these are stay at home moms rather than career moms.

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Your second step in choosing the best strategic marketing solutions is to figure out where you can get in front of large pools of your ideal customers. You should consider both online and offline options, so consider social media networks, blogs, websites and forums that your ideal customers use online. You also want to look into offline advertising options such as parenting magazines, newspapers, group newsletters that the customers belong to and more. Your ultimate goal with choosing the best strategic marketing solutions is getting in front of the most amount of your ideal customers with one campaign and then successfully converting them into buyers.

Choosing the best strategic marketing solutions also entails a lot of metrics. This means you need to measure the success rate of each campaign. You should repeat those campaigns that bring in the best results, tweak campaigns that don’t do so well to see if you can increase sales and scrap the campaigns that bomb or don’t bring in enough sales for your cost.

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