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How Do I Choose the Best Network Marketing Company?

Article Details
  • Written By: Lainie Petersen
  • Edited By: Melissa Wiley
  • Last Modified Date: 09 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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When choosing a network marketing company, you should ideally find a company that offers a product or products that you truly like and use on a regular basis. As success in network marketing relies on personal interaction and the ability to persuade others to buy and eventually join you in selling your company's product, your enthusiasm for the products offered by your network marketing company is essential. You also want to investigate the financial backing and status of a network marketing company before joining it. It is impossible to make money from a company that has gone out of business. Finally, you should find a company that offers a training system that can help you succeed as well as a compensation plan that provides you with a realistic opportunity to earn residual income.

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The network marketing, also known as multi-level marketing or MLM, business model is based on the efforts of sales representatives who sell a company's products to friends and family while also attempting to recruit additional sales representatives. When a sales representative is successful at recruiting a new representative, the recruiter can earn a percentage of the new representative's sales. The original recruiter can also earn a percentage of the sales generated by the sales representatives recruited by his recruits. The result is that a network marketing company representative can end up earning a percentage of several levels of sales representatives, resulting in an ongoing income that does not require the original recruiter to actively sell products himself.

Many network marketing companies offer a variety of tools and technologies to their representatives that can help you in building your business. Find out whether a network marketing company offers an online training course or offers in-person seminars and workshops that can help you with your business. Other considerations include whether the network marketing company provides its representatives with websites that can be used for recruiting and product sales at a reasonable cost as well as online reporting of recruits, sales, and commissions.

It is generally a good idea to treat your selection of a network marketing company the same way you would any other business opportunity. Instead of buying into promises of long-term residual income, you should focus on selecting a company that offers products that you genuinely want to use and can feel good about sharing with others. In addition, you want to ensure that you can reasonably expect to make money simply by selling products at retail, as recruiting and building a group of sales representatives can be a daunting task that many who enter network marketing never achieve.

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