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How do I Choose the Best Global Marketing Strategy?

Article Details
  • Written By: Erin J. Hill
  • Edited By: Bronwyn Harris
  • Last Modified Date: 01 December 2016
  • Copyright Protected:
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    Conjecture Corporation
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Choosing the right global marketing strategy is vital for taking your business or organization worldwide. Not every type of campaign or plan will work for every company, so it is important to discuss all your options with a professional marketing consultant. He or she can help you determine which strategies will work best for your type of business and which ones will not effectively reach your target audience.

The first step in developing the best global marketing strategy is to choose a consultant or marketing agency to help you. Although you can certainly develop a campaign and carry it out all on your own, if you do not have any marketing experience it may be in your best interest to hire an outsider to give you tips, offer second opinions, or even handle the entire campaign. Marketing consultants may be less costly altogether than a full fledged agency, but a marketing agency or firm generally offers more services for the price. With an agency you can often get campaign development, branding, graphic design, copywriting, and other advertising related things all in one place. However, a consultant may offer you more creative freedom and more one on one attention.

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Once you have chosen who will help you, if anyone, the next step is to carry out market research to identify with your target audience. Who your audience is and what their needs are will vary depending on your individual products or services, but discovering who they are and what they want is vital for any developing business. These are the people who will buy from you. By finding out what they want from the market you can determine how your business meets those desires.

After you have your audience identified and you understand what they need from you, the main purpose of your global marketing strategy will be to get your company in front of them. You may do this in a variety of ways, including Internet marketing, local events in the areas in which you plan to do business, advertising materials, and hiring a sales staff. Any of these tactics can be effective when properly implemented.

Building and marketing a website is the fastest and easiest way to globalize any company. If you are using a marketing consultant or firm, you will have help in marketing your website using various means. These can include blog and article marketing as well as social networking sites. You may also consider offering incentives for new customers to order from your website and to pass your link on to other potential consumers.

The most important thing to remember when developing a global marketing strategy is to keep at it. No technique, whether through technological means or traditional advertising, works overnight. You will need to consistently and aggressively continue to your market your site and keep up with consumer needs as part of a long term marketing plan.

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