How do I Choose the Best Corporate Training Videos?

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  • Written By: Felicia Dye
  • Edited By: Heather Bailey
  • Last Modified Date: 12 November 2018
  • Copyright Protected:
    Conjecture Corporation
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Corporate training videos can substantially benefit a company by introducing alternative strategies, providing solutions for existing problems, and providing new information. However, all of these benefits can be lost and a lot of time, money, and effort can be wasted if the best choices of corporate training videos are not made. If you have the responsibility for choosing such materials for your company, consider the relevance, the training style, and the videos’ success.

Before you begin choosing corporate training videos, there are two important factors you need to assess. First, you need to have a clear understanding of the problems and challenges facing your colleagues. Second, you need to have a clear understanding of the people you work with.

Understanding the problems and challenges in your workplace will help make your training video choices reflect positively on you. It will also help you move your co-workers toward the belief that workplace training videos can be helpful. Many employees, whether or not they express it outright, are skeptical, pessimistic, and disinterested in training videos. If you can choose one that helps them produce results, it is likely you will have their confidence in the future.

You may, for example, be given the task of choosing corporate training videos because sales are down. However, if you properly identify the problem, you may realize that ineffective sales strategies are not the cause. Instead, your team may be derailed by lack of motivation, meaning that motivational videos are likely to be more effective.


Once you have identified the type of corporate training videos you need, you must begin narrowing down the options. One of the first things to consider is the type of people you work with. All training videos, despite the quality of the material included, are not suitable for everyone. If you work in an extremely conservative environment, liberal, high-energy, and radical training videos are not likely to be effective. The same is true if you work in a modern and progressive atmosphere but you are considering videos that are staunch and traditional.

You may work in an environment that is far to one extreme. In these instances, if you hope to encourage expanded views or attitudes, you should do it with training materials that can be considered moderate. Otherwise, you are most likely to generate shock and resistance.

Consider videos’ records of success. You can generate interest and acceptance by promoting training videos that feature successful people or that are endorsed by successful people. The same is true if the videos have been successfully used by major corporations or rivals. Many people are likely to pay attention just for the sake of knowing what the competition has learned or may be thinking.

While it is possible you may discover some little known secret, remember that your reputation could be on the line. Do your best to view corporate training videos or portions of them before you introduce them to the staff. Do not settle for anything less than videos you have confidence in.



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