How Do I Become an Advertising Director?

An advertising director is in charge of all facets of an organization's marketing campaigns. He or she often oversees creative processes, such as writing and graphic design, as well as sales and technical activities. To become an advertising director, begin by earning a college degree in a field such as marketing or design. A business concentration, such as in management or finance, also can be helpful. It is important, however, that you develop skills both in business and creative aspects of advertising since directors tend to wear both hats.

It may not be necessary to earn a graduate degree to become an advertising director. Some employers might prefer job candidates who do have this level of academic preparation, though. This information normally is included in job descriptions. Even if you are not required to earn a graduate degree, you can benefit from this experience. Not only can a graduate program in advertising further prepare you for a career, but it enables you to begin networking with future colleagues and references.

Regardless of your academic training, to become an advertising director, experience is essential. The first job in the advertising industry that you get is likely to depend largely on the disciplines you study in school. For example, if you have a business background, you might find it easiest to begin in advertising sales or in financial management for an advertising department or firm. Individuals who have creative aptitudes and who have studied subjects such as graphic design and creative writing should start in creative roles.

If you want to become an advertising director, you should aspire to qualify for advertising management positions. To earn promotions, you should step up and take on more responsibility. Advertising can be a competitive job market, so expect to find others who are hoping for the same positions. To set yourself apart from the competition, you might want to join professional organizations or earn advanced certification. These gestures can prove that you are a dedicated advertiser.

To become an advertising director, you will need to be proficient in virtually every aspect of an advertising operation. For this reason, you should continually acquire new skills. You are ready to apply for a director position when you read a relevant job posting and realize that you have had necessary experience. At this point, you should update your resume to reflect your familiarity with the many different facets of the advertising industry.