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How Do I Become a Retail Sales Consultant?

Kenneth W. Michael Wills
Kenneth W. Michael Wills

Requirements to become a retail sales consultant vary from organization to organization, though there are often no formal requirements for such positions of employment aside from possibly a high school diploma. Instead, hiring managers will search for candidates who exhibit particular skills and can demonstrate successful, transferable experience. Candidates who are hired can expect to undergo on-the-job training to learn about sales techniques and the company’s products and services, in addition to other important skills related to the job. Such training may take place with an experienced employee or in a more formal setting, depending on the store’s requirements. Advancement opportunities are limited, and while a college degree is not usually required of a sales consultant an advancement to management may require one.

A job seeker looking to become a retail sales consultant needs to demonstrate that he or she enjoys working with other people, both one-on-one and in a team environment. Good communication skills are essential to this task as well as an outgoing personality. Retail sales consultants need to have patience and show tact in dealing with adverse situations. Bi-lingual ability may give a candidate an upper hand in communities where more than one language is prevalent. Possessing a high school diploma is often a requirement — particularly in jobs selling more complex items like technology products, while a clean criminal background is another requirement — especially when selling high-ticket items.

Woman selling sunglasses.
Woman selling sunglasses.

Once hired, new employees looking to fulfill requirements to become a retail sales consultant will need to successfully complete on-the-job training required by the employer. Training will usually consist of learning and successfully demonstrating appropriate sales techniques and customer service skills. Product knowledge and service offerings is also central to such training a potential sales consultant will need to prove a good grasp of products and services offered. Other skills learned may include the use the store's Point of Sale System (POS), policies and procedures of store operation, and security procedures. Additionally, potential consultants may need to take specialized training if selling complex products, such as computer systems, jewelry or cosmetics.

Retail sales consultants have to be knowledgeable about the products they sell.
Retail sales consultants have to be knowledgeable about the products they sell.

Successful completion of on-the-job training will usually position a new hire to become a retail sales consultant, although sometimes ongoing training is required to retain the position. It is important to note as well that some larger retailers prefer to hire candidates with previous retail sales experience. This means that without experience, candidates may find more opportunities in smaller retail establishments when first starting. Beyond the sales floor, larger retails usually offer the most room for advancement, but often prefer those with college degrees beyond the supervisory level.

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    • Woman selling sunglasses.
      By: mangostock
      Woman selling sunglasses.
    • Retail sales consultants have to be knowledgeable about the products they sell.
      By: adisa
      Retail sales consultants have to be knowledgeable about the products they sell.
    • A retail sales consultant needs to be good at working with people.
      By: jura
      A retail sales consultant needs to be good at working with people.