How can I get the Most out of Attending Conferences?

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  • Written By: Malcolm Tatum
  • Edited By: Bronwyn Harris
  • Last Modified Date: 13 March 2020
  • Copyright Protected:
    Conjecture Corporation
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Each year, thousands of conferences take place around the world. Some of these mass meetings are focused on gathering together representatives of a given industry, while other events provide the opportunity for employees of a multinational company to come together for networking and educational purposes. Still other conferences are aimed at attracting new customers and allow exhibitors to set up displays that demonstrate what they have to offer. For the attendees, attending conferences is one of the ways they manage to grow in their understanding and ability to function within their given areas of responsibility.

Many companies like to hold an annual conference as a means of pulling together key people from around the company. For example, a business that operates sales offices in each state or province may have an annual learning conference as a way of gathering sales managers or agents together. During the course of the gathering, they have the chance to be introduced to upcoming product or service offerings, share sales strategies that proved successful in their territories, and in general to build closer rapport among their ranks. Attending conferences of this type help to boost morale and provide incentive to return home and accomplish great things.


It is not unusual for a business conference to be structured as an event where all businesses within a given location participate in some capacity. For example, this type of conference may be put together by a local chamber of commerce and be open to all chamber members. Often, key sponsors of the gathering set up exhibition booths, allowing them to interact with the membership on how they can benefit from using the goods or services offered by the vendor. Attending conferences of this nature helps to strengthen ties to the local business community while also having the chance to encounter new products that may prove beneficial to businesses in the area.

Industry-wide conferences provide a means for businesses involved in the same general industry to come together. Often, these conferences include seminars on subjects of interest to the attendees as well as the chance for different participants to set up exhibits that provide information on their particular niche within the industry. For example, a telecommunications conference would likely include exhibits by vendors of long distance services, cellular services, audio and video teleconferencing options, and various type of telecommunications equipment. Attending conferences along these lines helps keep everyone abreast of the latest developments within the industry as a whole as well as present the opportunity to attract new customers.

For people who are charged with the responsibility to set up a conference at some future point, attending a conference sponsored and held by another entity can be extremely helpful. During the course of the gathering, it is possible to pick up tips on such vital details as booking facilities, arranging discount hotel packages for attendees, setting up registration procedures, booking exhibitors, and arranging for guest speakers. Attending conferences as a means of learning how to set up your own gathering will allow you to avoid many pitfalls in the process and have your conference run much more smoothly.



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